Bio

Edda Petursdottir is an editorial, lifestyle photographer, born and raised in Reykjavik, Iceland.

She started her own modeling carrier at age 14 when she entered the Supermodel of the World, Ford modeling contest in her hometown and hit first place.

She has traveled around the world as a model for years living in places such as London, Paris, Milano,Tokyo. In 2003 she moved to NYC and fell in love. She worked as a model for various companies/magazine such as Jcrew, Amazon, Vogue, Elle, Glamour.

Beside modeling she is a certified Yoga Instructor with over 17 years of yoga practice. In 2014 she partnered with the sustainable Yoga clothing Brand VYAYAMA, as Brand Partner for over 3 years.

In 2018 she moved to Berlin to start her studies at Neue Schule für Fotografie and later did a semester at BTK university. Now works as a full time freelance photographer. 

Expertise

Her work focuses on capturing a moment in time, whether it's portraiture, lifestyle imagery, or just the perfect light. She loves brand development and is very hands on when it comes to working with art direction and such. 

Always experimenting with new techniques,  she is equally comfortable with analog and digital technologies, and uses both according to the needs of the project.

Clients/Collaborators: 

Galvan London, Ouverture jewelry, The Frankie Shop, Glambou Jewelry, This Place, Andrá Reykjavík, Geysir Clothing, International Citizen, Vogue.com, Lula Japan, Schön! magazine, Teeth Magazine, Dew Magazine, Latest magazine, Kaltblut magazine, French Fries magazine,